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Media Relations Manager

Företag GN Group


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Media Relations Manager

Media Relations Manager for Group Communication


Can you see yourself in a dynamic and inspirational work environment where you make a true impact? Are you able to plan and execute tactical campaigns and media relations and capitalizing on topical, relevant opportunities in the national and international news agenda?


We are looking for a new Media Relations Manager to join us in the journey we are embarking on to strengthen our overall engagement and interaction with the business.


We would like to welcome you as our new Media Relations Manager if you can see yourself in the following:

  • Globally responsible for creating and managing GN’s external corporate level media outreach to support company strategy and daily business

  • Create and deliver proactive and effective outreach initiatives to promote GN in accordance with GN’s corporate communication priorities. Sell-in stories of interest to national and international media, working closely with colleagues throughout GN

  • Work directly with Executive Management and other top management to coach and support them in media relations

  • Work closely with the Investor Relations team in relation to financial media

  • Collaborate closely with the group’s other communicators within PR and social media for guidance on corporate communication and media policies - drive and coordinate the GN Communication Network consisting of earned PR and social media managers from GN’s business units and subsidiaries


Also, you can build and maintain internal relationships across all areas of GN to source relevant stories - research and develop stories suitable for publication in external media + execute on ideas from internal Communication Partners.


You can write releases, posts, etc. to raise GN’s profile generally, and the profile of specific GN activities and you are able to constantly monitor and analyze media output and coverage achieved as well as detect public relations issues as they emerge and address them.

We believe that your personality is an important factor leading to success in the role. The following increase your chance of success in the role:

  • You are a self-driven team player with personal clout to take the necessary constructive debate with colleagues and managers at all levels

  • You have a high level of integrity and confidence in your trade, so you can provide quality media advice – but your ego never stands in the way

  • You thrive in a company and business landscape where priorities and agendas can often change overnight

  • You are a hard-working do-it-yourself type able both to work independently and also embrace collaboration and other opinions


Sound good so far? Here is what you will need to succeed and create results

  • At least 5 years’ experience with media relations in a listed company

  • Understanding B2B as well as B2C media relations

  • Solid business and strategy insight, strong analytical skills

  • Clear evidence of ability to establish good and trustful relations with journalists

  • Clear evidence of story-telling experience

  • Social media execution experience

  • Creative ideas person that can find new routes to get the right story out

  • Based at HQ in Ballerup

  • Fluent written and spoken English skills. As an international organization with colleagues in over 50 different countries, our official company language is English. It is essential that you can communicate effortlessly with your colleagues, no matter where they are.


The GN culture
GN’s values listen, challenge, and transform form our culture. We greet every day with energy, engagement, and enthusiasm, bringing our best selves and approaching problem-solving and challenges with a ‘glass half full’ attitude. We’re independent, but we also know when two heads are better than one. Our leaders are supportive, our teams are tight-knit, and we believe in the power of collaboration across every level of our organization.

Our workplace offers plenty of different benefits and flexibility to keep us happy and healthy and allow us to focus on what matters to us in and outside of work. We hope you are curious to explore and engage in the recruitment process with us.


Think you’ve got what it takes? Apply now

To apply, use the ‘APPLY’ link no later than July 2nd 2022. Applications are assessed on a continuous basis, so don’t wait to send yours. 

Quick apply: You are welcome to use our Quick Apply functionality, where you only submit your CV. We only ask that your CV is up-to date – quick and easy.  

If you would like to know more about the position, please contact Steen Frentz Laursen on +45 20653420

We hope you will join us on this journey and good luck with your application.

How was your experience with the job ad, and what can we do to improve?
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Media Relations Manager

GN Group